As a writer and teacher, I am a longtime fan of Strunk and White's The Elements of Style. This classic handbook offers pithy guidance to would-be writers. In one key line, Strunk and White counsel, ...

Keep mission statements under 25 words with strong, specific language. Use action-oriented verbs, avoid generalities and ...

After a year of leadership transitions, the RAB is revitalizing its mission to support and strengthen America’s radio broadcasters as it heads into 2025. The organization unveiled an updated mission ...

Dave Foster is CEO of AvreaFoster, a brand and marketing agency that helps B2B companies use the power of their brand to grow business. In the beginning—before your business became a business—it was ...

Your company mission is the North Star of your business, guiding each and every decision you make. Writing one, therefore, isn’t just about creating a clever slogan or summarizing your goals; it’s ...

What comes to mind when you think of a mission statement? Many of us might think of corporate websites or self-help books, or the kind of tagline you might put in your LinkedIn bio. But a mission ...

This year William & Mary Information Technology (IT) revised its Mission Statement, Vision and Strategic Goals. William & Mary Information Technology (W&M IT) provides a reliable, flexible and secure ...

Crafting a compelling career mission statement is a pivotal step for ambitious professionals aiming to navigate their career paths with clarity and purpose. Whether you’re a recent graduate or a ...

Opinions expressed by Entrepreneur contributors are their own. The famous words of hotelier Cesar Ritz, “the customer is never wrong,” are as true today as they were over 100 years ago. Although the ...