NEW YORK--(BUSINESS WIRE)--Veritonic, the industry’s comprehensive audio research and analytics platform, announced today an integration with SaaS mobile marketing analytics and attribution platform, ...

Less than two weeks after finally ramping up its adoption of SKAdNetwork 4 (SKAN 4), Meta is rolling back to version 3 following a bug in Apple’s system that messed with conversion values. The bug was ...

Turns out it’s actually better to ask for permission than for forgiveness, at least when it comes to privacy compliance in Europe. Mobile attribution is in upheaval ...

Jesse Lempiäinen, the CEO & Co-founder of Geeklab explores the challenges of attribution in marketing and how the company's new creative-level attribution framework is helping developers and ...

“We take pride in our collaborations with visionary leaders, amplifying the impact of our solutions and elevating the value delivered to our clients,” said Scott Simonelli, CEO and Founder of ...

There is no ignoring the fact that mobile is growing. Google searches on mobile devices have officially surpassed desktop, as the search engine giant confirmed last month. With higher average daily ...

MOUNTAIN VIEW, Calif., Sept. 25, 2025 /PRNewswire/ -- Branch, the industry's leading linking and measurement partner for the enterprise, today released its State of App Growth survey report, which ...

Amit Attias, CTO and co-founder of Bigabid argues that with levels of attribution and install fraud so high, advertisers and ...

Mobile paid-search clicks are forecast to surpass the overall paid-search market by mid-Q4 2015, but immature attribution methods continue to hold back marketers from spending more. The outlook looks ...

In this special guest feature, Jeremy Levy of Indicative illustrates how to navigate the new realm of mobile analytics. Jeremy Levy is CEO of Indicative, a web and mobile analytics platform designed ...

Audio research and analytics company Veritonic has a new integration in place — this time with a measurement and analytics company led by Director of Partnerships for the Americas Reggie Singh.