NBC New York

‘The choice of the people': How Modelo and Corona maker Constellation Brands won the loyalty of Hispanic consumers in the U.S.

Modelo cans have become part of the fabric of events for Rio Riojas' family and community in Lansing, Michigan. The 35-year-old often finds himself opting for the brand at grocery stores or bars. The ...
gearpatrol

America’s Number-One Beer Looks Ready to Dominate a New Category

The United States loves its beer. We rank second in the world in terms of consumption, trailing only China when it comes to total volume. However, Americans drink twice as much as the average Chinese ...
AOL

Tariffs are coming for America’s favorite beer—but Modelo maker says it’s Trump’s immigration crackdown that’s hurting sales

Constellation Brands, the maker of Modelo, warns that while new tariffs on imported beer cans will raise costs, it is President Trump’s immigration crackdown that is already driving down sales by ...
Hosted on MSN

The 100-Year History Of Modelo: From Its Mexican Origins To Top 10 Favorite Beer In America

Modelo's story is one of quiet persistence and cultural pride. The brand began in Mexico and grew far beyond its borders, not necessarily through flash or hype, but instead through steady ...
KTVU

Michelob Ultra dethrones Modelo Especial to become America's new top-selling beer brand

Michelob Ultra notched a major milestone, surpassing all its rivals to become the top-selling beer in America, according to recent data. Executives credited its rise to the top, which included ...
CNBC

'The choice of the people': How Modelo and Corona maker Constellation Brands won the loyalty of Hispanic consumers in the U.S.

Hispanic- and Latino-identifying consumers accounted for 32.5% of Constellation Brands' sales in 2023, data from Numerator and Jefferies shows. Continued loyalty from these shoppers is partly ...