Corporations are using AI in many different ways — some to address our world's most pressing issues and others in controversial manners that promote waste and questionable ethics. As the New York Post ...

Fast-fashion companies like H&M are embracing "digital twin" technology, or lifelike AI replicas of real human models, to power their marketing and design strategies. As The Conversation reported, H&M ...

Fashion models are contending with how to stay ahead as major brands experiment with artificial intelligence-generated models and digital “twins” of real models. Some models are digitally cloning ...

The apparel chain plans to use AI images digitally created from real people to showcase its clothes in an upcoming ad campaign. That cute top that looks so good in the H&M ad is a real piece of ...

CHICAGO (AP) — London-based model Alexsandrah has a twin, but not in the way you’d expect: Her counterpart is made of pixels instead of flesh and blood. The virtual twin was generated by artificial ...

Despite the public roasting Levi’s took for flirting with AI, smaller clothing sellers who model their own products online maintain a growing interest in replacing themselves with the ...

Fashion needs more content than traditional shoots can handle. AI video tools like Seedance 2.0 are closing that gap, offering better garment consistency and model stability for high-volume brand ...

Forbes contributors publish independent expert analyses and insights. Fashion modeling is experiencing significant technological disruption as AI platforms evolve from simple model generation into ...

Google, ever eager to lean into generative AI, is launching a new shopping feature that shows clothes on a lineup of real-life fashion models. A part of a wide range of updates to Google Shopping ...