Bank of America is replacing its Preferred Rewards program with a new, expanded program called BofA Rewards. The new program ...

A new loyalty program, BofA Rewards, launches May 27 and will be open to all personal account holders without a minimum balance requirement. The program introduces new tiers and benefits, expanding ...

Loyalty programs require members to make purchases to earn rewards and are designed to increase visitor frequency. Whether it's a local car wash that gives you a free wash after your fifth visit, or a ...

We’re tier-ing up at the thought of our stars not expiring. The post How Does The New Starbucks Rewards Program Actually Work? first appeared on Spoon University.

On May 27, Bank of America is replacing Preferred Rewards with BofA Rewards. See who gets bigger credit card bonuses -- and ...

Another Reddit user agreed that the changes to the loyalty program are “getting worse” and added that reaching certain tiers ...

McDonald's and Starbucks aren't the only ones reaping the rewards of loyalty programs. As business leaders seek more cost-effective growth strategies, returning customers have become a strategic focus ...

Individualized reward programs enable businesses to strengthen their connections with their customers. Today, customers expect brands to be responsive to their requirements and also their loyalty.