Report: Nvidia cancels GPU MSRP program

An industry insider says that Nvidia's "OPP" program, which kept at least some graphics card prices at retail, has been axed.

Nvidia may have ended its Open Price Program that incentivized MSRP, "massive" GPU price increases expected

Claims that Nvidia has ended OPP come from Roman 'Der8auer' Hartung and HardwareLuxx. In a video on his YouTube channel, ...
Guru3D

Report claims Nvidia ended OPP rebates, RTX 5080 prices could jump

A new report circulating through the enthusiast community suggests Nvidia has discontinued a partner incentive scheme that helped certain GeForce graphics cards appear at their advertised suggested ...
Club386

Nvidia GPU MSRPs “no longer exist”, claims der8auer, as alleged cashback scheme ends

As an alleged 'OPP Program' comes to an end, manufacturing Nvidia GeForce RTX 50 series cards at MSRP may now be practically ...
Fudzilla

Nvidia brings back the Verified Priority Access program

Might be the only way to snag RTX 5080 and RTX 5090 Founders Edition cards Nvidia has decided to bring back its Verified Priority Access (VPA) program, which allows verified… Might be the only way to ...

Lenovo Teams with NVIDIA on Gigawatt AI Factories Program to Accelerate Enterprise AI

During his keynote, Lenovo Chairman and CEO Yuanqing Yang, joined by NVIDIA founder and CEO Jensen Huang, debuted this new gigawatt-scale AI factory program as a major advancement that enables AI ...