In this essay we respond to Mari Hatavara's and Jarmila Mildorf's critical engagement with our "Ten Theses about Fictionality." We explain why we find our rhetorical approach to fictionality more ...

I should have had a ready answer at my fingertips (but it was early in the morning and I hadn’t opened my can of Red Bull). I mumbled something about an attempt to impose order on the chaos of the ...

In today’s crowded marketplace, having a great product or service is not enough. To succeed, you need to create a connection with your audience that goes beyond the features and benefits of your ...