AdWords Keyword Planner, also recognized as one of the biggest overhauls of the Google Keyword Tool is still a puzzle for marketers. Intended to be used by paid search marketers, the new Keyword ...

Historically, Google AdWords’ Content Network has gotten a bad rap. And for good reason. Advertisers usually see much lower ROI results from it than from the Google Search and Search Partner networks.

As I describe in my “eBay vs. Google: eBay AdContext contextual ad network set to launch”, eBay unveiled this weekend a new, automated keyword-based contextual ad system for use by its partner network ...

According to Google’s recent quarterly earnings report, the company earns about 34% of its revenue from AdSense, placing contextual ads on its content network partner websites. This proportion has ...