Would it be a World Cup without a Nike advert to go along with it? From the 1996 ‘Match in Hell’, to the 1998 Brazil squad skilfully playing their way through an airport, to a run of adverts featuring ...

Nike released a star-studded six-minute film ahead of the 2026 World Cup in North America, featuring some of the biggest names in soccer and entertainment. In addition to current ...

Eye-watering budgets are nothing new, but this year both Nike and Adidas have gone bigger and bolder than ever before in the fight for World Cup attention.

Second place in the hearts and wallets of Americans isn’t good enough for the world’s largest sportswear companies, who bet ...

An unnecessarily serious review of the best ads around the 2026 World Cup, including campaigns by Adidas, Nike and Burberry, as picked by amateur footballer and professional creative Harriet ...

One commercial director's nightmare is a star-studded cast's dream as Nike steps onto the World Cup pitch with the brand's 2026 campaign — which leads off the Ad Meter Brand Spotlight: Word Cup ...

The Kardashianization of sportswear marketing, where individual star power outshines club or national loyalties, is on full display as industry giants Nike Inc. and Adidas AG battle for World Cup ...

The World Cup is a chance for the world's biggest brands to throw everything into their ads. Here are some of the ones we'll be seeing all summer long.

Are you excited for the World Cup? After Nike's 6-minute short film including LeBron James and Ted Lasso, you will be.

The 2026 World Cup is generating over $10.5 billion in ad spend, showcasing a dynamic shift in marketing strategies. Here, 10 ...

As the 2026 World Cup reaches the knockouts, the two biggest names in football pour undisclosed sums into culture — while the ...