PPC optimizations are critical to improve your paid search advertising campaigns’ performance. Before we get into our top tips, what exactly is PPC optimization? After paid search campaigns are ...

Advertising conversion optimization specialist wants to optimize advertisers' AdWords campaigns. But will its services offer enough to get them to bite? CNET contributor Don Reisinger is a technology ...

Wondering how to scale PPC campaigns without losing quality? Which new Google Ads tools can help speed up multiple campaign management? Need to improve PPC results without spending way more time on ...

Jeffrey Posnick, AdWords API Team posted an announcement in a Google Groups thread about budget optimizer changes that AdWords API users might need to know about. If you are an AdWords API user and ...

Google announced a new AdWords feature to help advertisers automate their bids on their CPA (cost-per-acquisition) ads. Conversion Optimizer is a tool that will look at your costs and conversion goals ...