For PPC advertisers, 2020 is going to be a pivotal year. Technology will be driving all the key PPC trends at the start of the decade and advertisers are going to react to this in one of two ways.
The past 10 months or so have given PPC pros a crash course in adaptability, ingenuity and nimble marketing. Those who thrived in pandemic-era PPC deserve some sort of advanced honorary degree in “PPC ...
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