Co-optimization between PPC and SEO is often treated as a domestic issue, focused on: However, when applied across multiple markets, regions, and languages, co-optimization takes on an entirely ...

On the heels of the new risk assessment standards rolled out by the American Institute of CPAs, Thomson Tax & Accounting and the PPC brand are offering two new audit tools. PPC’s Smart e-Practice Aids ...

PPC advertising has never stood still. Efficiency, scalability, and smart automation are now essential for success, but that wasn’t always the case. When I started more than 15 years ago, campaign ...

When most marketers think of a PPC audit, they picture a checklist: In reality, that’s a missed opportunity, especially for agencies. An effective audit should be more than just a diagnostic. Drawing ...

Regular audits are one of the foundational workflows in any paid media strategy. Whether you’re investigating account anomalies, evaluating growth opportunities, or preparing to transition strategies ...

The Tax & Accounting business of Thomson Reuters has released two new modules for its Checkpoint online research service aimed at improving single audits and International Financial Reporting ...