In B2B PPC lead generation, the goal of most advertising campaigns isn’t to drive sales but leads. These leads eventually turn into sales, but it often takes 12–18 months. There are multiple ...

Addressing the tension between running efficient paid search campaigns and driving business growth is crucial. While building paid search accounts has become easier, using them effectively to grow a ...

Machine learning is often hailed as the universal solution for marketing challenges for SaaS (software as a service) businesses. Saving time on complex tasks? No question. Boosting conversions in ...

AmpiFire has published a new report for real estate professionals, comparing cost-per-lead on a variety of leading marketing ...

Through its ChatGPT partnership, MoneySuperMarket is looking to be a “structural winner” in the world of AI while ...

Google is a business and not a charity, so no doubt that PPC costs will only go up. While there are multiple factors influencing that increase, the big ones are inflation and Google’s strategy. In the ...

AmpiFire has released a new report comparing cost-per-lead for organic content marketing on social media versus PPC advertising, showing organic social media leads deliver 30-50% higher conversion ...

Let’s talk about PPC bidding strategies. If you’ve ever felt like you’re throwing darts in the dark when it comes to picking the right one, you’re not alone. When I first started in Google Ads, the ...