An expanded use of automation. More advanced audience targeting. PPC practitioners now have a decreasing amount of control over accounts as Google pushes increased use of automation under their Smart ...

With recent shifts in privacy regulations and advertising technology, first-party data has become a powerful asset for pay-per-click advertisers. While Google abandoned its plan to phase out ...

SHERIDAN, Wyo., Nov. 20, 2024 /PRNewswire/ -- David Ispiryan, CEO of Effeect and Forbes Agency Council member, has shared a piece on Forbes titled "A First-Party Data Future: How PPC Advertisers Can ...

Stay ahead of the curve with future PPC strategies for a privacy-first world. Adapt your advertising techniques in response to changing privacy laws and the phasing out of third-party cookies. The ...

Warren Kinsella's Daisy Group consulting firm was behind a social media campaign to put the People's Party of Canada (PPC) on the defensive and keep leader Maxime Bernier out of the federal leaders' ...