We use a number of PPC shop tools in our everyday work as PPC campaign managers; today, I’d like to focus on the PPC Permutator. We use the PPC permutator to help us rapidly expand keyword lists from ...

It’s imperative for SEM managers to have a broad toolset at their disposal at all times. When it comes to free PPC tools, there are so many great free resources available. After crowdsourcing a few ...

LOS ALTOS, Calif., Aug. 05, 2020 (GLOBE NEWSWIRE) -- Powerful search engine marketing in 2020 has expanded far beyond running simple Google Ads against a set of keywords. Pay-per-click (PPC) marketing ...

The right PPC tools will save you time, provide crucial insights, inspire you, and ultimately make more money for your company or your clients. If you're ready to take an evolutionary leap of your own ...

Keywords are the building blocks of nearly all search-based PPC campaigns. But these free tools are often overlooked in the PPC keyword research process. Taking these tools for a whirl may just help ...

PPC marketing isn’t easy. Juggling campaigns across Google, Microsoft Bing, and social platforms while maximizing every click is a challenge – and those clicks aren’t cheap. That’s why Chrome ...

I’ve blogged on more than one occasion about a major issue I have with many of Google’s AdWords features and settings: the ROI focus tends to be more around Google’s ROI than yours as the advertiser.

When my partner and I started our PPC agency we had the goal of being as lean as possible. We sat down and ruthlessly wrote out a list of our must-have PPC management tools. We were dead set on being ...

Reporting is a crucial part of paid media management for communicating results to stakeholders and informing optimization decisions. While there are a number of well-made third-party reporting tools, ...