The longer I practice public relations, the more I notice a set of traits settling into my reflexes: a sceptical edge, a ...

For those of a certain age who are reading this, you probably recognize my throwback to the Donny and Marie Osmond song, "A Little Bit Country, A Little Bit Rock 'n' Roll." When I sat down to write a ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. To say that positive earned media can boost a company’s brand recognition and revenue is an ...

Sandy Collier, CEO of Hey, Sandy! PR and Communications (Photo courtesy of Sandy Collier) Hey, Sandy! PR clients are a mix of well-established businesses and small minority and nonprofit organizations ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Shannon Tucker I come ...

Esteemed PR and media professional Steven Cuoco chatted with Digital Journal’s Markos Papadatos. As a PR professional, he opened up about how readers and people, in general, should leverage their ...

The PR professional of the future will need to evolve into many things. Strategist, storyteller, data interpreter, crisis manager, policy advocate and internal communicator. Perhaps the most valuable ...

Former U.S. Army general and former Secretary of State Colin Powell once said: “A dream doesn’t become reality through magic; it takes sweat, determination, and hard work.” Steven Cuoco is such an ...

Both PR and marketing are essential pieces of the puzzle for any successful brand. So often, we hear the phrase “I need to invest in a marketing professional to…..” and whatever follows that phrase is ...