Changing your packaging can have a variety of effects on your sales, costs, brand and retail store placement. Some business change their packaging as a proactive strategy to increase sales, while ...

Effective packaging design involves more than just wrapping; it also involves branding, evoking feelings, and telling a story. Consider ...

According to the publication "Private Label Buyer," studies show that packaging of products can increase customer satisfaction, increase visibility and set one product apart from its competition. In ...

Introduction: A paradigm shift in environmental marketing - Greenwashing, the practice of overstating or misrepresenting ...

As an e-commerce business owner, encouraging existing customers to repurchase is as important as attracting new buyers. Alex Schultz, Meta's CMO & VP of Analytics, says that if you have 20-30% of ...

Packaging plays more of a role than founders tend to realize; it directly affects your conversion rates, customer acquisition ...

Unilever has said it will eliminate the word “normal” from its beauty and personal care brands’ packaging and advertising, as part of a programme calling for a more inclusive beauty industry. The ...