The auction house predicted lofty sales, but it didn’t expect the collection to go for $2.5 million.

There aren't many bourbons that have managed to attract more hype than the bottles that comprise the Pappy Van Winkle line. That hallowed elixir can fetch ...

As the Super Bowl approaches, St. Louis barbecue fans can elevate their game-day gatherings with Pappy's Smokehouse's ...

Some alcohol options can be tough to come by, but Costco just might have you covered by offering some rare bottles of highly ...

Add Yahoo as a preferred source to see more of our stories on Google. If you found yourself in Louisville, KY, on March 20, 2024, you might've sipped a free pour of Pappy Van Winkle. The day marked ...

A historic Sotheby's auction netted more than $2.5 million for a bourbon collection that included dozens of rare bottles of ...

Even if you only have a passing knowledge of whiskey, you’ve probably heard the name Pappy Van Winkle. In an era when whiskey has sneaker-culture levels of hype, “Pappy” has become the most ...

The most expensive offering is Pappy Van Winkle’s Family Reserve Straight Bourbon 23 Year Old at $449.99, with 42 bottles available.

Forbes contributors publish independent expert analyses and insights. Dave Knox is a writer focused on startups, tech, innovation, and CPG. For over two decades, Pappy Van Winkle Bourbon has been one ...