Paramount is introducing guaranteed, live programming ad placements during premium live sports events, starting January 24, 2026, during the UFC matchup between Pimblett and Gaethje.

But the absence of a PPV price tag couldn’t quiet the roar of online discontent for what fight fans decried as a wild ...

UFC 324 marked a major shift in the history of combat sports as it was Paramount’s first-ever UFC event. January 24, 2026, ...

Paramount Skydance on Wednesday said that it would offer live, in-game programmatic buying for select commercial units in what it called 'marquee sporting events,' starting January 24 with the debut ...

UFC 324, the first UFC event of the Paramount+ era, has concluded. And now that it’s over we can assess what we thought of it ...

UFC fighters have many moves, but none of them will keep marketers from buying programmatic inventory in their coming events ...

Dana White had to answer some questions following UFC 324’s main event between Justin Gaethje and Paddy Pimblett, which saw Gaethje win in an exciting five-round bout, and Gaethje now holds the ...

NEW YORK, Oct. 22, 2025 (GLOBE NEWSWIRE) -- Taboola (NASDAQ: TBLA) and Paramount Advertising today announced a strategic partnership to launch “Performance Multiplier” — a Paramount-branded solution ...

Paramount ad sales chief John Halley is exiting the company after 17 years, a person with knowledge of the situation confirmed to The Hollywood Reporter. The writing has been on the wall since October ...

A new era of mixed martial arts began Saturday night with UFC 324 officially launching Paramount+ as the new home of the ...

John Halley is set to exit Paramount as president of Ad Sales, TheWrap has learned. He will stay on in a strategic advisory role through the end of March in order to transition things over after the ...