The marketing automation industry is dominated by two powerhouse vendors: HubSpot and Pardot. Both tools enable seamless workflow creation, organic integration with customer relationship management ...

ExactTarget Acquires Pardot, Announces Vision to 'Redefine Marketing Automation' Acquisition Extends ExactTarget's Ability to Serve Both B-to-B and B-to-C Organizations with Advanced Automation, Cross ...

When competition increased and the economy tanked, the sales and marketing teams at Ingage Networks realized they needed to do a better job of not only generating sales leads but finding the right ...

Yesterday’s acquisition of Pardot by email marketing vendor ExactTarget raises some interesting questions – both in terms of what the deal means for other email marketing firms, as well as its ...

Lots of news is coming out of this year's Dreamforce conference in San Francisco. Pardot's personal addition, revealed today, gives a social networking boost to the company's already well-developed ...

Pardot, which was founded in 2007 and recently bought by ExactTarget for US$ 95.5 million, is a B2B marketing automation software provider that has tools for CRM integration, email marketing, lead ...

Marketing automation provider Pardot recently upgraded its software to include new search engine optimization (SEO) tools for small business marketers. The cloud-based system now includes features for ...

ExactTarget, the marketing software giant that went public in March, has picked up a pair of smaller companies to build out its portfolio: marketing automation company Pardot for $95.5 million ($85.5 ...