Advertising is a communication strategy designed to convince consumers to buy a company's products. Persuasive communication involves getting attention, generating interest, creating a desire for ...

The goal of advertising is to persuade. You attempt to convince a potential customer or client to try your product for a number of reasons. You can try to persuade your target market that you have ...

What makes a political ad effective? Are positive campaign ads better than negative ones? Should ads be more or less pushy? According to new research, the answer to all of these questions is a ...

As a product manager first at Google, then Reddit and Pinterest, Tyler Odean knows a thing or two about the power of persuasion. The secret, he says, isn’t so much having a world-changing idea. It’s ...

Saleem Alhabash receives funding from the National Science Foundation, U.S. Department of Justice, and the Doner agency (Detroit). Facebook – the social network that started in a Harvard dorm room 15 ...

In a world of increasing competition, the power of persuasion might be one of the best skills you can develop—a superpower. Whether you are persuading your boss to do things your way, persuading your ...