Pikachu is often the go-to mascot for the Pokémon franchise, but the electric yellow mouse is as absent as the sequel for Detective Pikachu in this preview for the 30th anniversary ad. Instead, we see Jigglypuff pacing around and even singing its iconic song. Take a look:

Looks like The Pokemon Company couldn't quite wait until Pokemon Day to kick off its 30th anniversary celebrations. And yes, there's merch.

The new Pokemon Center merchandise collection features the 30th anniversary Pikachu logo and is available now.

It isn't the Ultra Beasts' fault that they're so abnormal. Understandably, it seems that Pokemon become unpredictable when they're festering with human grudges, artist Yusuke Ohmura reveals.

Omura also responded to a fan theory that the Ultra Beasts were meant to look distinctly un-Pokémon-like, as if they broke the “rules” of what usually constitutes a Pocket Monster, and Omura said that was the intention and he’s glad it came through in their designs.

A decade after it debuted, this oddball entry in the Pokémon franchise has become one of Nintendo's most important cult classics.

Like many heroes, Pikachu, the Pokémon protagonist of the original Pokemon anime, has a lot of plot armor. After all, Pikachu is an unevolved Pokémon, as well as a non-Legendary and non-Mythical Pokémon. Despite these obstacles, Ash and Pikachu are still able to win almost any battle, even against Pokémon that would normally be impossible to beat.