Data analysis forms the backbone of modern marketing ecosystems. Every marketing campaign that you run can be analyzed vis-a-vis user behavior, messaging, demographics and so on. While the jury is ...

Taboola has introduced a new feature called Predictive Audiences, part of its performance marketing platform, Realize. This enhancement enables advertisers to identify high-converting customers, ...

Predictive marketing is anything but a specialisation in the dark arts of reading crystal balls. It’s the opposite, it’s a science and it’s far more rigorous…and yes, boring. “The heart of predictive ...

Predictive analytics models can help you completely transform every aspect of digital marketing. Here's how to take advantage of it. Predictive analytics is the method of using historical and recent ...

Predictive marketing analytics - which utilizes historical data and advanced algorithms to predict future outcomes - has become an essential asset for modern marketers in an increasingly competitive ...

LONDON--(BUSINESS WIRE)--Quantzig, a leading analytics advisory firm that delivers customized analytics solutions, has announced the completion of their new article on the importance of predictive ...

AdTheorent leveraged a mix of cross-device rich media display tactics, targeted using AdTheorent's advanced predictive advertising platform. AdTheorent developed custom machine learning models fueled ...

The rise in predictive marketing capabilities continued its upward climb this week, with many key players launching solutions and announcing partnerships to help marketing and sales gain ...

We live in a world that is becoming more personalized every day. Consumers have come to expect experiences that are tailored for them — especially when it comes to engaging with brands. When you open ...

Although marketers recognise the importance of predictive marketing, many are lagging behind when it comes to implementation, according to an EverString survey. The research revealed almost a quarter ...