Branded is a weekly column devoted to the intersection of marketing, business, design, and culture. Just a few years ago, iRobot, best known as the maker of the Roomba, was riding high, with annual ...

Choosing between a Shark and Roomba robot vacuum isn't easy. CNET experts have put together a guide to help you make the right choice. Stephen J. Bronner is a New York-based freelance writer, editor ...

iRobot has just announced four new robot vacuum cleaners to its Roomba collection. The line-up marks the first time that iRobot has introduced LiDAR navigation, and it’s added rotating discs to a ...

Roomba maker iRobot filed for Chapter 11 bankruptcy protection on Sunday and said the robotic vacuum cleaner would sell itself to a Chinese contract manufacturer. Shenzhen PICEA Robotics Co., which ...

Faced with a deluge of Chinese competitors, debt issues and the collapse of a sale to Amazon, American home robotics company iRobot is in some trouble at the moment at the corporate level, and all the ...