In today’s crowded online world, it’s not enough to just have a blog—you need a brand. Branding is what sets you apart from the thousands of other bloggers out there. It’s how people recognize you, ...
In a previous column I wrote about why sonic branding, or associating brands with sounds, has grown in importance. As I’ve continued to study the benefits of associating brands with sounds, I am ...
When James Watt talks about advertising, he sounds less like the founder of billion dollar beer brand BrewDog and more like a man ready to take on a trillion-dollar industry. “Advertising hasn’t ...
The national drug-store chain launched its first national TV campaign for Walgreens-branded health and wellness products on 2/13. It has traditionally used Sunday newspaper circulars and in-store ...
If there is one thing that Ava McDonald (COL ’24) values most, it is authenticity. Almost two years ago, as a junior in high school, McDonald was scrolling through her social media feed when she ...
Some results have been hidden because they may be inaccessible to you
Show inaccessible results