Quantitative and qualitative approaches face different challenges and expectations, particularly when it comes to data ...

In a time of intense societal division, understanding across groups feels frustratingly out of reach. It’s not just differing opinions – we face a deep disconnect in grasping each other’s experiences, ...

Research is the backbone of society's progress. Without it, there would be no new drugs, tech, etc. Basically, every trace of human progress could grind to a halt. However, research is only as good as ...

Grounded theory methodology is a robust qualitative research approach that systematically generates theory from data. It employs an inductive process whereby researchers engage in iterative data ...

Future of Health (FOH), a global community of senior health leaders shaping the future of healthcare, today announced the Stanford Health Policy, Medicine, and Clinical Excellence Research Center as ...

As a researcher who has used a wide variety of methodologies, I understand the importance of acknowledging that we, as researchers, do not pick the methodology; rather, the research question dictates ...

The graduate certificate in qualitative research methods in Western Michigan University's College of Education and Human Development prepares you with skills in qualitative inquiry design and analysis ...

ABOUT PEW RESEARCH CENTER Pew Research Center is a nonpartisan, nonadvocacy fact tank that informs the public about the issues, attitudes and trends shaping the world. It does not take policy ...

A behind-the-scenes blog about research methods at Pew Research Center. For our latest findings, visit pewresearch.org. (Related post: How focus groups informed our study about nationalism and ...

Lacking a holistic understanding of their target audience limits marketers’ ability to create the most effective strategies. Yet they often prioritize the concrete metrics of quantitative data, such ...