Research is the backbone of society's progress. Without it, there would be no new drugs, tech, etc. Basically, every trace of human progress could grind to a halt. However, research is only as good as ...

Discussion of quantitative or quality advertising in the creative process relates to two general research types that companies use to better understand market segments. Effective research provides a ...

When you make business decisions as a manager, you take into account qualitative factors like reputations, brand strength and employee morale, as well as quantifiable data such as sales figures, ...

Quantitative business research focuses on quantifying behaviours, opinions, trends, and other variables by collecting and analysing measurable, numerical data. It answers questions related to “how ...

For too long, brand tracking has been defined only by the ‘what’ – metrics showing when perceptions shift. YouGov ...

Questionnaires - this is when people are asked what they think. Questionnaires are good at finding out opinions, but they may be less accurate when looking for facts. Field sketches and photographs - ...

Bobcat is making a change—more than a few changes, in fact. Recently, the brand known for farm and construction equipment unveiled its new campaign: “Next Is Now.” The campaign brings a whole suite of ...

Traditional open access repositories are designed for sharing quantitative data. But what about qualitative data – non-numeric information and concepts such as case studies or interview transcripts?

Opinions expressed by Entrepreneur contributors are their own. 2020 was a turbulent year for most industries, including the qualitative research industry. Many brands and agencies that had previously ...