In Q2 alone, Roblox paid out over $316 million to developers, which was 29% of revenue and 22% of bookings. That’s up big YoY, and it shows how central creators are to the model. In Q2, bookings hit ...

How is a free kids’ game creating teenage millionaires? Roblox isn’t just a game you play and quit. It’s a full creator ...

Roblox’s growth numbers are real. In early 2025, the company reported revenue of over $1 billion and bookings, essentially future sales, climbed even higher.

Roblox announced a number of changes coming to how it operates during its Roblox Developers Conference (RDC 2024), with the most significant perhaps being that those who make games on the platform ...

Online gaming platform Roblox (RBLX) has made quite the name for itself in recent months. However, the latest developments, as revealed at its annual developers’ conference, have not left investors so ...

If you still think Roblox is just a kids’ game, these numbers tell a very different story. Some Roblox games are pulling millions of players at once and generating serious real-world money for their ...

When you talk about “developers” in a certain video game we’ve been highlighting a lot recently that can mean two very different things. The “main developer” is the team behind the game itself. You ...

Roblox has over 70 million people on its experiential platform every day. One particular nuance to the business allows it to earn a very high gross-profit margin. The company needs to grow and ...

…now that’s a game-changer. Over the past couple of weeks, we’ve talked about how Roblox has been trying to expand both its reach and its marketability to both players and brands. The company knows ...