Pepsi challenge.

Rolex has pulled out all the creative stops in its 2023 collection, which it introduced two weeks ago at the Watches and Wonders trade fair in Geneva. The 1908, its first new collection in decades, is ...

Rolex unveiled nine new watch designs for 2023, including a special-edition Cosmograph Daytona. The iconic Swiss brand introduced new colors, materials, and movements across seven of its mainstay ...

If you thought Rolex was conservative, think again. With this year’s releases, unveiled at Watches & Wonders Geneva, the brand resoundingly rebuffed its reserved reputation. It introduced major new ...

As I approached the sidewalk lined with café tables outside The Mark Hotel in Manhattan’s Upper East Side, I instantly felt chic. Given that I’m not prone to feeling especially chic—and that this was ...

A&E Watches, a premier destination for luxury timepieces, is excited to promote its exclusive ‘His & Hers’ Rolex Collection, designed for couples who appreciate timeless elegance and precision ...

The 'Shape of You' singer is a bona fide watch guy with a collection that includes several rare Daytonas and new releases ...

A sense of adventure has long been at the heart of the Rolex mission. In 1926, the then-young company introduced the Oyster, a hermetically sealed timepiece inspired by the sea mollusk’s bivalve shell ...

In the Dark Ages of Before The Internet, believe it or not, watch collectors had to get their information from books. Thankfully, though the rise of the internet has brought with it the quick ...