Smartphone accessories specialist Sandmarc has unveiled what it says is the first add-on telephoto lens designed specifically to mount on iPhone's periscope-style tetraprism camera, rather than the ...

Back in 2021, Apple introduced a new iPhone camera capability in the form of a new macro lens option with the ultrawide camera. It was exclusive to the Pro models until last year when it was extended ...

The iPhone’s Portrait mode uses computational photography to simulate the shallow depth of field of a digital SLR or mirrorless camera with a larger sensor. It’s evolved from a very crude tool into ...

As Sandmarc points out, the iPhone’s digital zoom crops in and loses quality with every pinch and tap. Which means there's a gap in the market, no matter how wild the resulting lens can look. The ...

SANDMARC has launched the Active Mount, a magnet-based aluminum iPhone mount designed to turn everyday metal surfaces into stable shooting positions. SANDMARC's new Active Mount is one of those simple ...