Every modern hunter knows that a riflescope is a critical shooting accessory, but the reticle inside the riflescope is just as important because it is what you aim with. Riflescope reticles have ...

The Vortex Optics AMG 1-10X 24 mm FFP riflescope is the shortest and lightest FFP 1-10X low-power variable optic made ...

Purpose-built to give turkey hunters fast target acquisition, precise shot placement and a camo pattern that blends ...

U.S. Army snipers will soon see the benefits of a new grid-based reticle for rifle scopes that will improve targeting as well as add versatility with its use across various weapons and ammunition. A ...

For more than a decade, the Burris Veracity series has set the standard for precision hunting optics. Recognized for its ...

About Billings Optics Inc.: Billings Optics Inc. is a respected China manufacturer specializing in the design and production ...

In the market for a new optic? You're in luck. In this installment of our 2026 SHOT coverage, we tasked experienced hunter ...

As the straight-wall cartridge revolution crawls across whitetail country — with more states allowing mid-range modern rifles in their deer seasons — it was only a matter of time before optics brands ...

Crimson Trace, a company known primarily for its laser sights, continues to release information articles and videos. Earlier this summer, we saw them publish a guide entitled About those green lasers, ...

Between small-game rifles and precision target rigs, short-range plinkers, and rimfire ARs, there’s a .22 for every shooter and use, and every one of them needs a scope. The optics industry has ...