The Analytics updates surface key performance changes automatically and help marketers allocate paid budgets more strategically.

Google Analytics now allows administrators and editors to customize report collections and groupings, making navigation more tailored to business needs as announced by Carly Boddy, Product Manager at ...

Google added a metadata field to the Search Analytics API to indicate incomplete data. The new fields show when data is still being collected. This helps to avoid misinterpreting early metrics as ...

Ads Advisor can generate recommendations and, with your approval, apply changes directly in Google Ads. Analytics Advisor adds a conversational experience in GA Standard and GA360 that surfaces ...

Decentralized search engines are coming up as an alternative approach. Instead of depending on a single organization to index, rank, and deliver results, they ...