Service marketing has always been a tough area for dealerships, it becomes almost impossible to reach the right people at the right time.

As far as digital marketing is concerned, the home services industry has been a later adopter than most. Considering the personal nature of the products and services sold in this industry, it makes ...

The move is not without precedent at Amazon/AWS, which has for years offered technology and infrastructure developed in-house for its own retail operations — including its Just Walk Out autonomous ...

DoorDash today (Oct. 17) revealed an expansion of its self-serve advertising offerings for CPG brands intended to better leverage the delivery service’s local commerce network, per information shared ...

NEW YORK — Home Depot continues to expand the capabilities of its retail media network as the channel surges amid investment from competitors in the retail vertical and beyond. The home improvement ...

A brand is made up of many elements: strategy, target market, customers, advertising, marketing, innovation, and many more. However, one element seems to get left behind: the staff. The employees. The ...

Restaurants can argue the merits of local versus national marketing all day, but it’s really a case-by-case debate. Even a chain as broadly viewed as McDonald’s found benefit in curating advertising ...

Customer service and marketing go together in many ways that help communications professionals. By leveraging both, this creates a great customer experience. It also helps the brand’s reputation stay ...

When there are revenue headwinds and economic uncertainty, CFOs put a lot of attention on budgets and expenses. During tough times, reducing marketing headcount and media spend is a standard ...