Are you stuck in the long-form video era while the world has moved on to snappy, engaging short-form content? If so, it's time to catch up! Let's dive into Episode 53 of the Marketing Smarts Live Show ...

In this video from Skift Megatrends 2023, we hear from Kash Miah, vice president of marketing at CrowdRiff, on what makes short-form video content so appealing to destination marketing organizations ...

TikTok, YouTube Shorts and Instagram Reels have billions of users and immense potential for digital marketers and businesses. However, there are several typical mistakes to avoid in order to fully ...

More and more B2B brands are pressing play on video content, and it's redefining how companies engage online. Fully 78% of B2B marketers currently use video in their programs, and 56% plan to increase ...

Opinions expressed by Entrepreneur contributors are their own. I started popping into my marketing department’s meetings about a year ago. They were doing a lot of great things, but I noticed ...

The average American adult’s attention span is a staggering 8.25 seconds. In an era of goldfish-esque attention spans, short videos have emerged as a powerful marketing tool. These concise visual ...

Video content is booming, particularly short-form videos on TikTok and YouTube Shorts. These platforms have become an essential part of successful marketing strategy, allowing brands to reach wide ...

When Krystal Allen surprised her employees with Beyoncé concert tickets this summer, she posted a minute-long video about it on Instagram reels. The video racked up thousands of views and likes and ...

If you spend any time at all on social media it’s hard to escape influencers, and there’s a good reason for that — they are incredibly compelling, both to consumers and advertisers. So it will come as ...

As consumer content preferences shift increasingly toward short-form video on social media channels, travel brands — which often have rich, visually compelling content to leverage — have an ...