YouTube stars the Sidemen are opening their first ever retail store. The group of seven, which includes rapper-and-boxer KSI, announced they’ll be bringing their clothing brand to Bluewater shopping ...

YouTube sensations the Sidemen descended on the Bullring today to open their newest clothing store. The seven social media stars were at the city centre shopping centre this afternoon opening SDMN ...

YouTube collective Sidemen has chosen Kent’s Bluewater shopping centre for the opening of its first physical retail space. Spanning 6,000 square feet. the store will be the only place where fans will ...

Thank you for signing up! Did you know with a Digital Subscription to The Scotsman, you can get unlimited access to the website including our premium content, as well as benefiting from fewer ads, ...