This isn’t about being “beach body ready”. This is for people who want a last-minute fix to firm up those wobbly bits. With Slendertone, you can get a “workout” while lying in front of the TV. No ...

Think back to the days when you’d see those corny TV commercials that advertised what seemed to be magic transformative fitness devices, promising to completely change your body in a matter of weeks.

The FDA-approved Connect Abs helps users achieve their fitness goals of building a stronger core by employing Electronic Muscle Stimulation (EMS) toning technology to create a gentle current that ...

The technology industry is currently experiencing a bit of a love-in with the fitness world. The likes of Jawbone, Fitbit and even Apple have released wearable gadgets dedicated to making you fitter, ...

Slendertone, the world leader in muscle toning products has launched 'Your Personal Body Toner' Global TV Campaign. The campaign went live on TV and Digital in countries around the world including the ...

As I sit writing this, my face is twitching. My mouth is doing a weird little shimmy, starting on one side as an Elvis sneer then moving to the other in a Mexican wave effect. At the same time my ...

Muscle toning technology company, Slendertone is believed to be reviewing its through-the-line marketing account, which is currently held by Manchester-based 25th, which produced a £500,000 campaign ...

Few people know the Irish origins of the popular muscle toning products, but Frank Kennedy is keen to change all that, aided by his 210 staff in Donegal and Galway FRANK Kennedy has a problem. His ...

I always thought that those as seen on TV-style ab-toning belts were a con, with only the most credulous of fools being taken in by them. "That's not a way to get fitter," scoffed my internal ...

The agency won the account after a four-way Pan European pitch. Managing partner at Soho-based Will London, Paul Hamilton, said: "We're massively excited to be developing the positioning and creative ...