Companies of all sizes often spend big on ways to boost their sales. But often, the information they need to turbocharge revenue is already baked into their own books and records. The challenge is ...

Big data technology is transforming nearly every industry by providing actionable business information. Because of its effectiveness, even business leaders who are generally slow to adopt new ...

Forbes contributors publish independent expert analyses and insights. David Henkin helps organizations and individuals innovate and grow. We are all swimming in an ocean of data. Every click, every ...

Sales and marketing analytics are pivotal for businesses looking to amplify their outreach and increase their revenue streams. Utilizing data analytics, companies can gain profound insights into ...

How is AI and data leadership at large organizations being transformed by the accelerating pace of AI adoption? Do these leaders’ mandates need to change? And should overseeing AI and data be viewed ...

In this special guest feature, Jeff McDowell, COO of Primal, discusses the importance of small data and big data analysis when providing timely and accurate AI recommendations based on interest ...

Here's what you need to know about the key data analytics trends CIOs and IT leaders face in 2026. Data used to be an operational byproduct, but in today’s enterprise, it’s now the core input that ...