Add Yahoo as a preferred source to see more of our stories on Google. Collage of Willow Shields and a phone illustrating a viral TikTok video about excessive phone use's impact on life and mental ...

Industry leaders say India’s smartphone rules won’t collapse mobile ads but could subtly shift ad power between platforms, ...

Mobile viewers are busy, on the go, and often don’t have much time to pay attention to ads on the small screen. These are some of the long-held beliefs about the mobile consumer, but they might also ...

Within a week’s time, two of the Apple’s biggest rivals got caught using misleading photos in ad campaigns that promoted the quality of their smartphones’ built-in cameras. The embarrassing screwups ...

WASHINGTON — The Point Pleasant Sternwheel Regatta Parade in West Virginia is not an event you’d expect to find political ads bombing the smartphones of spectators celebrating holiday music and food ...

UK smartphone users are largely ignoring ads they receive on their handsets according to research by Deloitte, with consumers deeming them intrusive. 88% of UK consumers ignore ads on their mobiles ...