Despite a 47.57% drop in shares, I remain bullish on Snapchat due to its potential for ARPU growth and innovative ad formats. Snapchat's focus on direct response advertising and AR investments is ...

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While Snapchat's minimal user growth in the U.S. may raise concerns for investors, the social media company's third-quarter results show a steadily improving advertising business, with the rollout of ...

SAN FRANCISCO — Red-hot messaging app Snapchat has new automated tools for brands to buy video ads to reach millennials. The company’s Snapchat Partners is a team of eight digital advertising agencies ...

Snapchat has removed a distasteful ad from the popular social media app after making light of domestic violence, specifically Chris Brown’s 2009 felony assault against Rihanna. The ad reportedly was ...

Snapchat is bringing ads to the app’s main Chat tab, the company announced on Tuesday. Up until now, Snapchat has kept the Chat tab free from ads, but users will now start to see “Sponsored Snaps” ...

In a blogpost on the social media platform’s website, Snapchat said it will place the ads in the ‘Recent Updates’ section of the app, but will not use data to target users individually. “The best ...