Snapchat's user growth is primarily outside profitable markets, with no notable DAU growth in North America or Europe over the past two years. The company faces long-term solvency risks, with ...

Snapchat, a popular social media platform, is set to introduce a new advertising format that places sponsored messages directly next to chat threads from friends. This move marks a significant shift ...

Liz Morrell is a freelance business journalist and content creator with more than 20 years writing experience, including 15 in retail and associated sectors. She is a regular contributor to ...

Snap and Samba TV, a provider of TV technology for audience data and omniscreen measurement, have revealed research results that show how Snapchat campaigns have a significant impact in driving ...

Having suffered consecutive quarterly revenue declines in 2022, Snapchat saw advertising revenue steadily bounce back in 2023 – albeit at modest levels compared to Big Tech peers. According to WARC ...

Snapchat’s ‘My Selfie’ feature lets you create fun, AI-generated images of yourself based on photos you share with the app. However, the feature also auto automatically allows your AI image to be used ...

Despite a smaller overall share of ad spend, Snapchat ads appear to deliver stronger returns on ad dollars – especially for fashion retailers. That’s according to new research from Snap and analytics ...

Snap recently announced the launch of two new advertising placement tests within their platform, Sponsored Snaps and Promoted Places. Snap partnered with Disney on their new Sponsored Snaps ad ...

Snapchat has launched an in-app integration with WooCommerce, allowing businesses using the popular ecommerce platform to tap into Snapchat Ads for more seamless consumer targeting. According to a ...