Do hashtags matter? This is a question asked recently by Patrick Coffee of PR Newser at AdWeek. Should social media managers be skipping the hashtag? Rather than guess, let’s take a data-driven ...

Social media is often criticized for fueling misinformation and violence, but it could actually play a role in preventing ...

The rapid expansion of social media has intensified the need for effective content organisation and retrieval systems. Hashtag recommendation, a process that automatically suggests relevant tags for ...

Social media algorithms change constantly, making it hard to maintain consistent reach and engagement. This article breaks ...

Sports fans love to talk. From cheering in stadiums to sharing highlights online, the conversation never stops. On social media, hashtags became the shortcut for these discussions. A tag can connect ...