Tracking clicks and engagement is good, Steve Kelman notes, but what really matters is government's embrace of performance management. Justin Herman, new media manager at the GSA’s Center for ...

Being a great Michigan Tech social media admin (SMA) involves balancing creativity and being strategic. If the role were an ice cream sundae, then getting to flex your creative muscles is the cherry ...

Social media platforms are increasingly used to better understand what people are doing and saying, says GSA's Sheila Campbell. Social media platforms are increasingly used to better understand what ...

If you’ve ever sat in a meeting watching a slide deck of social media numbers—reach, impressions, engagement, CPM—then asked, “So what does this mean for us?” you’re not alone. That moment of silence ...

For over a decade, brands have used social media to connect with their target audiences. Now, thanks to cloud computing power and big data, they can do so with much greater precision. Better still, ...

Social media algorithms change constantly, making it hard to maintain consistent reach and engagement. This article breaks ...

What gets measured gets managed, right? Yes… but if you're measuring the wrong metrics, you'll get the wrong outcomes! If you're guessing or stressing about the metrics your small marketing team ...

Find out the pros and cons of paid and organic social media marketing. Learn the right balance between both strategies.

Social media can offer advisors opportunities to connect with prospective clients while nurturing relationships with existing ...