VIP CONTRIBUTOR Lisa Raehsler SEM Strategy Consultant at Big Click Co. Video is dominating online across PPC ads and social media channels. Unfortunately, many advertisers still repurpose social ...
Video ads have become a game changer in pay-per-click advertising. At my agency, we've worked with clients who weren't sure about video ads, considering them expensive or complex. But the ...
Bluesky is quickly gaining attention as a growing social media platform – but what does that mean for the PPC community? Here’s what you need to know and how to prepare for potential ad opportunities ...
CHICAGO, Aug. 20, 2025 (GLOBE NEWSWIRE) -- New research from Sprout Social (NASDAQ: SPT), an industry-leading provider of cloud-based social media management software, reveals that marketing leaders ...
Discover how AI-powered PPC strategies can help you reconnect with high-intent mid-funnel prospects and drive business growth. Marketers tend to prioritize top-of-funnel awareness and bottom-funnel ...
New offering prepares advertisers for the inevitable shift toward paid visibility inside AI-driven search and answer engines ...
Learn how to get started with PPC testing, which elements to test and ideas to implement for your search, shopping and video campaigns. Best practices in PPC advertising are helpful. But every account ...