Social marketing theory is a communications discipline that focuses on using marketing tools and strategies to spread beneficial information. According to Weinreich Communications, the theory, which ...

In my recent book, Theories of Social Innovation, I propose different approaches to conceptualizing and understanding social innovation to move beyond futile efforts to agree on a single definition, ...

Gender socialization is a fundamental development aspect, shaping how people perceive themselves and interact with the world. Gender socialization is the process of a person learning and internalizing ...

Today's business environment is characterized more than ever by dynamism and change. To maintain a competitive advantage, organizations need to initiate effective human resource development and ...