Brands are always looking for new ways to impact and connect with their audiences. One strategy that has stood the test of time is storytelling. Crafting a genuine brand story rooted in purpose and ...

As you travel along the road toward entrepreneurship, you will talk about your business to many different people and in many different situations. Sometimes it will be a formal business pitch, and ...

A clear brand story is essential for a successful franchise development strategy—and it's a tool that shapes how prospective franchisees perceive your business. In a competitive market where multiple ...

Stories help companies connect with their audiences. They appeal to human senses and emotions, forming a visceral link. They provide a channel through which organizations can reflect back customers’ ...

It’s no secret that brands and marketing inundate your daily life. You can’t go a day without brands vying for your time and attention, but people are savvy and realize brand storytelling goes beyond ...

A course from UConn’s School of Business is offering students to apply knowledge to real-world challenges through Hartford’s entrepreneurial and business communities. The course was established by ...

What makes one presentation unforgettable while another fades into obscurity? The answer often lies in the art of storytelling—and in today’s data-driven world, this art has taken on a new form.