Branded content is a pretty cool way to do it. It’s not just about selling stuff; it’s about telling stories that connect with people. We’re going to look at some great examples of branded content ...

The latest Adobe study has shown that almost 75 per cent of APAC marketers said their priority was to strengthen their digital marketing content strategy, compared to a mere 36 per cent in the ...

Opinions expressed by Entrepreneur contributors are their own. As humans, storytelling is ingrained in our nature, from ancient cave paintings to modern social media. In today’s business world, ...

When used for marketing, storytelling is an excellent way to help audiences conclude that brands understand their challenges and triumphs. Several brands have taken that approach and have gotten off ...

Have you heard marketing analysts talk about using more informal ways to market products and services? Perhaps one that involves creative narratives instead of line-by-line scripts? Chances are you ...

For thousands of years, humans have shared information through stories. We’ve been doing it since before the written word existed. And no matter how much technology changes, we’ll still tell stories — ...

This best practice guide, produced in partnership with marketing consultant and B2B trainer Joshua Morse, is a complete resource for any B2B marketer looking to fulfil their storytelling potential. It ...

Are you tired of the same old marketing strategies that yield average results? Do you feel like you're just digging a hole in dry sand? If you're looking for a fresh perspective on B2B marketing and ...