Somer G. Anderson is CPA, doctor of accounting, and an accounting and finance professor who has been working in the accounting and finance industries for more than 20 years. Her expertise covers a ...

A marketing plan turns choices into numbers, timelines, and owners your marketing team can ship. A well crafted marketing plan ties marketing strategy, marketing efforts, and business objectives to ...

High-performing leaders understand the importance of implementing smart business strategies to drive sustainable growth. The right business strategy aligns a company’s objectives with the needs of its ...

Corporate strategy is the way in which a business strives to create value, develop a unique selling advantage and capture maximum market share. Without specific business activities and marketing ...

Businesses use a variety of specific strategies to achieve their goals, but all business strategies can be categorized as one of four generic management strategies. If you are operating a cake bakery, ...

Discover the iterated prisoner's dilemma, its strategies, examples, and impact on cooperation, providing insights into human ...

Strategy fails when it ignores human energy. Learn how leaders can design strategy around motivation, focus, and recovery to ...