New data from Civic Science shows which streamers are drawing the most interest as viewers scrutinize their choices more closely. When the economy worsens, entertainment budgets are one of the first ...

The most subscribed streamer on Twitch is no longer a human but an artificial intelligence VTuber called Neuro. In a live ...

Newly consolidated BARB data reveals Channel 4 achieved growth on major metrics in 2025, including streaming viewer minutes across all Individuals (+15% year on year), and the highest growth (+2%) in ...

A moment that is frozen in time has become one of the media industry’s hottest areas of focus. Most consumers are prone to dislike the interruption that TV commercials bring, which is why many of them ...

Twitch is a live streaming platform that launched in June 2011. Since then, it has become the largest streaming platform in the world, averaging about 31 million daily visitors. There are all kinds of ...

Jackie is a caffeinated writer with almost a decade of media experience, and is currently a full-time PR person. When she's not typing away, she's grinding Teamfight Tactics, playing story-based RPGs, ...

As US viewers increasingly adopt ad-supported streaming, they find the ad experience is better than it used to be, according ...

A better ad experience leads to a greater likelihood to accept ads to save on subscription costs, according to Hub. Over the ...