Using email for communication and sales is a powerful way to reach clients and people directly in their inbox. However, having your email immediately deleted because it appears to be spam can be ...

This data has been released in conjunction with the recent launch of Touchstone, which is the latest innovation by Alchemy Worx and the only subject line tool that predicts the results of email ...

After hearing from the Boulder company that sends out 19 billion e-mails a month that three-word subject lines get the most engagement, I checked my e-mail relegated to shopping clutter: Shaping Up ...

Which words in subject lines significantly increase consumer opens of marketing emails, and which words significantly decrease opens? To find out, Alchemy Worx used the Touchstone platform to analyze ...

Email subject lines that convey a sense of urgency, such as those that contain the words "urgent" and/or "important," have open rates that are much higher than normal, according to a recent report by ...

According to a new study from Fractl, written by Lillian Podlog, after analyzing 26,988 PR eMail pitches sent over a 20-month period to determine what makes a pitch successful (whether or not an ...