Google Ads can help you improve traffic and find more qualified prospects and customers. Learn seven strategies to make your ...

Nonprofit advertising has transformed dramatically over the past decade. What once relied on simple donation appeals now requires sophisticated digital strategies that compete for attention while ...

Did you know we see up to 10,000 marketing messages a day, according to some researchers? That means an ad campaign has to be something really special to stick in our minds and influence our decisions ...

In an increasingly data-driven advertising world, getting your ads in front of the right people can make all the difference. One powerful way to achieve that is through audience layering in Google Ads ...

As the founder and CEO of an agency specializing in B2B lead generation, I often encounter companies wondering why their lead-generation ad campaigns aren't getting them the desired results. The truth ...

Staying ahead in Google Ads means adapting fast. With Video Action Campaigns (VAC) being phased out and absorbed into Demand Gen, you have a new opportunity to drive growth. Fortunately, Google is ...

How to diagnose Google Ads underperformance by separating tactical execution from strategic failures that automation cannot ...

PPC advertisers must take a strategic and nuanced approach to campaign management to stay ahead of the competition. At SMX Advanced, PPC experts Sarah Stemen and Christine Zirnheld, senior digital ...